Rental supply starts to ease demand in Hammersmith

What we are currently witnessing is a robust London rental sector responding to cautious prospective tenants by easing off the throttle rather than slamming on the breaks. And according to property portal Zoopla, although demand for rental properties is up by 17%, there are also 11% more properties available. The narrowing of this supply/demand gap is encouraging renters to approach the market with a bit more selectivity than in times past and landlords must be competitive, making sure the correct rent is set.

Local rental market in Hammersmith

With its location overlooking the Thames, Fulham Reach remains very much the jewel in Hammersmith’s rental property crown and there is a lengthy list of rental applicants for apartments here where our lettings branch is based. Fortunately, we’re able to offer a good selection of properties and rents have increased 5-10% in the first quarter of this year. Another bonus for landlords is a growing demand for tenancy agreements that span two or three years, a particular request from our Japanese tenants coming via our busy Japan Desk.

Tenancy renewals continue to stay at around 85% which is another reflection on the desirability of the development and the services provided by St George and of course, our local lettings and property management teams. We are also looking forward to the next phase release at Palmer House in 2026. Backing onto Frank Banfield Park, it will have the added advantage of being slightly nearer to Hammersmith’s well-connected Tube station.

Rents we are achieving at Fulham Reach are a reflection of the development’s continued popularity with Manhattan Studios achieving up to £2,900 per month, one bedroom apartments up to £3,250 per month and £4,550 per month for a 2 bedroom/2 bathroom configuration. Three bedroom apartments can fetch as much as £13,000 per month. All of these rents are well above the local average.

On the other side of the Hammersmith flyover, work will soon start on a total revamp of the area around the listed Town Hall building. New shops, offices and entertainment venues are set to give the neighbourhood a total makeover. With the ONS reporting that Hammersmith had an 11% average year on year increase in rents (February 2025), the proposed regeneration at a local level is likely to boost values further.

With a branch on-site at Fulham Reach, we are in a good position to serve the local area and would welcome instructions from any landlords who might have a property becoming available to let in the near future. For an informal update or to arrange an accurate rental valuation, please contact our Hammersmith lettings team.