West 1 Place, West End, W1

Marylebone and Fitzrovia are two prime Central London districts that have historically stood slightly aloof from the bustling commercial jet stream that runs through the West End. Great Portland Street forms a border between them and like the nearby BBC headquarters, it strikes a deft balance between two distinct, yet complimentary philosophies. W1 Place is a stunning new property development that draws on the rich cultural traditions of both environments, while also providing the very best in luxurious lifestyle options. Surrounded by a rich variety of architectural traditions, this exquisitely crafted building exudes a modern quality while remaining in perfect harmony with its surroundings.

The luminous limestone exterior of W1 Place is enhanced by bronze-framed lantern bay windows and cast aluminium balustrades. Apart from transforming the development into a landmark in its own right, it makes living there something of a lifestyle statement – a home that can both comfort and inspire. These same windows are a big part of why the interiors of the apartments are so eye-catchingly beautiful. Trapping natural light from all angles, they show how a home can be open and expansive, yet also warm and inviting. The design of all the apartments takes opulence and excellence as benchmarks, then strives to go even further, making W1 Place the perfect solution for wealthy out-of-towners looking for a high-end London base. Luxurious fabrics and accessories complement the bedrooms and living spaces, while the kitchens and bathrooms are fitted with the very best appliances and sanitaryware.

Living in W1 Place, you are in the heart of an area that has played a prominent part in London’s cultural and commercial development. The renowned Portland Hospital is famous for an extensive roll-call of notable celebrity and noble births: a prominence that encouraged the many exclusive medical and wellness practices that dot the area. The British Broadcasting Corporation is the world’s oldest and has called Langham Place its home since the 1930s. The sleek art-deco stylings of Broadcasting House are just one of the great examples of period architecture in the area. Another one is the wonderous curve of Park Terrace, one of the best-preserved examples of Georgian house design to be seen anywhere. This is not to say that the streets around W1 Place are a museum – far from it, but the neighbourhood exhibits the kind of tasteful opulence that attracts diplomatic residences, high-end retail and the super-wealthy.

The side roads that branch off the main thoroughfare of Great Portland Street are crammed with intimate brasseries, lively pubs and select restaurants. To the west is Marylebone: home to Aubaine, Chiltern Firehouse and Trishna. These are places to see and be seen and although they may avoid some of the excesses found in Mayfair, quality-wise they compare with the best. Go eastward and you’ll find life in Fitzrovia being influenced by its proximity to the globally-celebrated University College London and University College Hospital. Student culture has permeated the bars, pubs and clubs, making them less formal and more cutting edge. Still, you would be hard-pressed to find a funkier row of restaurants than those that populate Charlotte Street. From Roka to Berners Tavern, the emphasis is on big tastes and big nights out. And there are plenty of eclectic boutiques, art galleries and bars to enjoy if you fancy staying local.

For a more relaxing way to pass the time, Regent’s Park is just a short stroll away across Marylebone Road and is home to the world-famous zoo, boating lake and numerous flower gardens. Ideal for exercise, picnics and informal games, it acts as a green sanctuary for residents of both Marylebone and Fitzrovia. W1 Place is near to several well-connected Underground stations. Great Portland Street is just around the corner and the Metropolitan and Circle lines can take you to most parts of Zone 1 as well as the Eurostar terminus at St Pancras and both Westfield Shopping Cities (Stratford and Shepherd’s Bush).

The fact that Florence Nightingale once ran a hospital in this locality tells you a lot about how the area sees itself in the world. The streets around W1 Place are where knowledge and learning are respected and where enterprise is rewarded – something that boutique property developer, Concord, took to heart when building this magnificent collection of apartments.

Completing Q4, 2023.