Located in Newham, a borough that constitutes a large part of the modern East End, East Ham combines commercial energy with a modern, global outlook. The area is home to lively pubs, busy shops, an imposing Town Hall building and a large selection of international eateries. Well-kept parks, good primary schools and convenient transport links make the neighbourhood ideal for families and those commuting into Central London or Canary Wharf.

The main shopping thoroughfare has been pedestrianised and is home to many leading brands, but independent outlets are still a major force. The surrounding streets feature well-preserved examples of Victorian and Edwardian conversions which are comparatively well-priced considering their location in Zone 3. New developments are rising to prominence as the Olympic dividend continues to reshape East London, the most notable example being New Market Gardens which consists of high specification apartments, conveniently located just off the High Street.

East Ham Underground station (Zone 3) is on both the District and Hammersmith & City lines, making it ideal for journeys into the West End and the City. Commuters can change at West Ham for Jubilee Line trains to Canary Wharf (Crossrail and DLR). Shoppers can use the same intersection to access trains to the Westfield Stratford retail, restaurant and cinema complex.